“Around 30 Million pieces of new website content is added to the internet each and every day”
We spend around 50% of on the internet reading website content and around 30% on social media.
Google and the other search engines are designing ever more complex algorithms to detect and reward quality relevant content. Therefore it is clear that writing relevant website content should be an integral part of any business internet strategy as it supplies value to both client and the company.
No company is too small to provide up to date creative content, the difficulty however remains targeting your quality content to the right people in the right context.
It is far better to produce higher quality content than churn out lots of poorly written content which may have little or no value to your target audience.
What are the benefits
Search engines look very positively on fresh, relevant and quality written content. By ignoring it you will most probably find it more difficult to improve your rankings. Think about updating your content on a regular basis, at least each month. Blog posts should be more frequent and allows you to focus on keywords for your website as well as provide interesting articles for your audience.
Helps to improve audience awareness
Your website is always a reflection of your business and quality relevant content will always be looked upon by your clients and visitors in a positive way. It will show that you really care and that you are genuinely making an effort to keep your business up to date and relevant.
Fresh creative content and news will make your business appear more credible. On the other hand outdated information can be perceived as sign of disinterest and will drive visitors away.
How often have you walked by a restaurant because the menus in the window look like they haven’t been changed in years! If your website has the same tired appearance, visitors will quickly leave and search your competitors who have taken the time to ensure they provide fresh relevant content.
Generates sales opportunities
By implementing a strategy of publishing relevant and creative content you will keep your existing clients informed on how your business is operating, for example, letting them know of special offers. And as you post your fresh relevant content you will create new leads and opportunities to increase your sales revenue.
We create professionally written SEO rich and search engine friendly content for your website.
Relevant high value content should be part of any business’s search engine optimisation strategy. We provide a professional copy writing service adapted perfectly to your business requirements.