In 2016 around 68% of traffic to websites came from mobile devices, up from 50% on the previous year
As more and more internet users browse the web using mobile devices. Google has adapted to these trends to ensure mobile friendly websites are easier to find and therefore will rank higher than non compliant sites.
Google plan to make it easier to find mobile friendly websites and have also introduced App Indexing to gather useful content from Apps. You can sign up for a free trial of the whole range of Google Apps here.
So what does this all mean for website owners
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices. ( Google )
The update will start to take effect from the 21st April 2015 which will result in Google giving a higher ranking to Mobile search results.
Google expect there to be significant changes, some reliable sources are even commenting that this new algorithm will have even more effect then the Panda and penguin updates and when you consider the figures of 60% traffic coming from mobile users this has to be taken very seriously.
The new algorithm will take effect globally rather then country by country so the desired effect will be swift.
Will this effect you?
The ultimate aim in implementing this new algorithm is to enhance the experience of the end user, ensuring that the results displayed are more relevant in today’s on-line world in such a way that a mobile user will be able to see quickly if the site listed in the search result is mobile friendly or not.
Therefore it is easy to deduce that if your website is not mobile friendly it will suffer in Google’s search results and ultimately effect your rankings.
If you haven’t already done so try the Google Mobile tool to check if Google think your website is mobile friendly. Here you can check pages or whole websites to see if they are optimised or not.
You may have already seen on Google searches on your mobile device the results show whether a website is mobile friendly or not.
Mobile users mean business
So why are mobile friendly responsive websites good for business. Recent data shows that over 60% of users are unlikely to return to a website site they has not given them the desired experience, and around 40% stated that they would continue onto a competitors site. This is hugely significant and a big reason why your website should be mobile friendly as you will have undoubtedly lost out in business in the past and will continue to do so in the future unless you address the issue sooner rather than later.
An in-depth study by Nielsen 87% of mobile users revealed that they used their mobile device for shopping activities such as searching for a product or service, price comparisons, holidays, travel, flights and on-line shopping. And having a seamless experience across all devices can have a big effect on the amount of users that finally go through to make an on-line purchase.
The new algorithm will be Real Time. Which means that after the algorithm goes live on the 21st April mobile friendly websites will benefit as soon as Google detects a site. On the other hand non friendly websites will be suffering as a result of the update.
For many reasons it may be difficult to get your website ready before the update takes affect.
There is some good news though as Google will be detecting page by page which means some sites have sections which are mobile friendly and will be indexed as such. This will provide you with some time to optimise the important parts of your website before the deadline kicks in.
What can you do if your website is not mobile friendly
Firstly as I mentioned above try the Google Mobile friendly tool and see what recommendations where made to optimise your site.
If your site is an old design this could reflect negatively on your image and ultimately your business, upgrading your website to a new responsive future proof design makes sense and is good business practice if you are serious about your on-line business.
We would be pleased to help you through the process to make your website mobile friendly and optimised fully to ensure you are ahead of your competitors.
Please contact us for further details on how we can help you make your next move and have a successful and profitable on-line future.