4 out of 5 consumers use the internet to find local businesses and information
50% of consumers visited a store within a day of their local search
Dominating local searches will provide a steady stream of traffic and enquiries
Optimise your website
Ensure your website is fully optimised to dominate local searches, search terms such as “guest houses Brighton” and “places to Stay near me” would both be considered local searches.
Google prioritises local listings and places them at the top of search engine results.
50% of mobile users and 34% of tablet and computer users will visit a shop or business within 24 hours of their local search.
Creat localised Content
A great way to pick up website traffic from localised searches is by creating relevant, unique and useful content about your area.
Creat content around specific localised keyword terms, flowers for sale is not the same as flowers for sale Kensington London.
See what’s in the news and what’s affecting your neighborhood and tap into that conservation with relevant content.
So when it comes to content, new articles and postings, always think local.
Google Adwords Advertising
PPC – Pay Per Click advertising using Google keyword is one of the most effective forms of online advertising.
Set your budget, find great keywords, create catchy adverts and your away.
Google Adwords is not limited to text ads, another popular format are video ads.
YouTube is owned by Google and is becoming the world’s largest search engine.
Reviews, Reviews Reviews!
Reviews are a “must have” and surveys have shown that around 88% of consumers trust online reviews as much as personal recommendations.
Although you are not allowed to offer gifts in exchange for an excellent review there are ways to encourage users to add an all-important positive review on your business such as placing a Review Us button on your home page.
Create your own Google Business Page
Google My Business is a free and easy-to-use tool for businesses to manage their online presence across Google.
Sign up for a free Gmail account and you can automatically set up a Google + profile page.
This is a great option to get all your business details listed and will help with your website optimisation.
Connect with your local Community
There are many opportunities to build a strong local presence such as hosting events, connecting with complementary businesses or sponsoring a local sports team.
Recommendations go long way and help build trust in local communities.