8 easy steps on how to improve your website and outshine your competition
So, you’ve come to the point that your website is in need of a revamp! It’s time to give it a fresh start in order to lure in new customers and prospects. So here are 7 effective ways on how to improve your website.
While you may be tempted to give it a new look, remember that an attractive web design is only one small piece of the web marketing jungle. Yes, it is important that your website looks great, but there are other things such as SEO ( Search Engine Optimisation ), and content marketing that can improve your websites overall success.
1) Use a mobile friendly design
If you have an old style website then think about upgrading it to a new responsive mobile friendly design. We live in a mobile age where more and more people use their smart phone to search for products and services and book and buy online.
If your website des not fit well on all screen sizes your business will be at a disadvantage. Why wait until all your competitors are above you in the search engine rankings before making the change. If you are not sure whether your current website is responsive you can test it out on the Google mobile friendly tool by simply typing in your website address and clicking the analyse button.
A major study carried out by Nielsen stated that 87% of mobile users revealed that they use their mobile device for shopping activities such as searching for a product or service, price comparisons, holidays, travel, flights and on-line shopping.
2) Research effective keywords
Now is the best time to start researching new keywords related to your website. Begin by finding out what your competitors are doing on-page and then move onto writing quality content or hiring a good copywriter who can add in these keywords naturally to your site.
Find keywords that have a very high demand and low levels of competition for greatest success. Long tail keywords can be specially rewarding. By long tail we mean keywords that are more likely to be typed into a search engine when a person is closer to the purchase point. Using these keywords throughout your website is central to any content marketing plan you may wish to pursue.
3) Use high quality content
The emphasis here is on quality not quantity. You can upload 10 articles a day and get nowhere unless your content is of a high standard, relevant and adds something to the party.
Also, remember that great content has to be engaging and literally take users by the hand while thoughtfully working out their problems. The best content persuades your visitors to take action by building a high level of trust and rapport.
A good idea is to re-edit old articles, the search engines favour websites which change their content on a regular basis. So why not update those old articles with fresh information and ideas and repost them on your favourite social media channels.
4) Use better quality images and delete the old ones
Using poor quality images can be quite detrimental for the commercial image of a business. These days there is no excuse for uploading low quality images which add little value for the customer.
There are plenty of stock image sites such as Shutterstock or Fotolia where you can pick up professional grade images to really showcase your business. Even if you don’t have the budget to spend on quality images there are also a number of free photo sites such as Pixabay, Creative Commons and Morguefile where you can easily browse and download image files for use on your website.
Do not use images found on the internet without the express permission of the owner or you could have face serious copywrite issues or worse.
5) Get rid of long intro pages
Although popular for a short while some years ago having a long winded introduction pages using flash and other these techniques is a no-no. These days you only have a few seconds to capture the imagination of someone when they land on your website, no one is interested in how cool you think your 30 second animation is.
6) Add a video
Videos are becoming an ever increasing method to convey a message. They are relatively easy to produce, almost every smart phone these days has a built in video camera.
You can host all your videos on a website such as You Tube, Vimeo or Vine which allows you to embed them onto your website by simply pasting a small amount of code. This way you not only convey your message via your website but are sharing it on a large social media channel.
7) Add a live chat or support service to your website.
By adding a live chat box on your website it will allow visitors to chat or leave a message. This may entice people to leave message who may not ordinarily take the
time contact you.
8) No keyword stuffing
Keyword stuffing is the practice of placing too many keywords within content in the hope, or desperation, that it will rank highly in the search engines. This is a bad idea which will get you noticed by Google and possibly blacklisted as spammer.
You hate it when you see articles that use this tactic, for example …We love hot dogs with tomatoes sauce, hot dogs are so nice to eat and hot dogs are great at night when hot dogs are best eaten. People don’t like it and find it irritating, boring and worse still you are annoying your customers.
The best option is to write naturally, as you would when chatting to a friend over a cup of coffee, once your article is ready then add a few keywords. Be sure to add them in a way that the content still retains its natural style and message.
An article on moz.com explains the myths and misconceptions about search engines.