What is Google Adwords?

Google Adwords

Google Adwords is an advertising service offer by Google to businesses looking to display adverts on its vast advertising network.

Advertisers bid on desired keywords in order for their clickable ads to appear in Google's search results, the higher the better.

Ads use text-based search ads, graphic display ads, YouTube video ads or in-app mobile ads to reach out to consumers.

How does it work?

Google Adwords allows  you to choose some keywords, create ads, set a budget and advertise. You only pay when someone actually clicks on your ads.

Keywords are an important part of the service as this is the way your ad will be triggered to show up on Google search pages.

The position of your ad on Google searches depends on the maximum amount you are will to pay per click (PPC). The more you are willing to bid the higher your ad will appear. You ads position is also determined by the “Quality Score”, this is where your ads position or rank is based on the relevancy or importance of your website in relation to the keyword or phrase.

Why use Google Adwords

Pay Per Click ( PPC ) is a proven method of online advertising that lets you pay only when someone clicks on your ad.

Google is the largest online advertiser in the world almost 2 million partner websites.

Almost 90% of searches in the UK are made on Google by consumers looking for products and services.

Google Adwords is a highly effective tool for targeting searches, from international to local.

There is no minimum budget when it comes to Adwords, you decide on your advertising goals and set a budget to match.

You only pay for results, with PPC advertising you pay only when someone has clicked on your ad.

Results are fast and transparent

Why use our services?

Obtaining your desired return on investment ( ROI )  requires a lot of time, analysis and expertise.  If you don’t have the time to waste or cant afford to loose valuable advertising budget whilst making unnecessary mistakes,  then contact us, we are here to help.