In 2020 around 55% of web traffic comes from mobile devices
It is a fact that more and more internet users browse the web using mobile devices, so if you run a business website, you need to prepare.
Google has adapted to these trends to ensure mobile-friendly websites are easier to find and therefore will rank higher than non-compliant sites.
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So what does this all mean for website owners
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices. ( Google )
Will this affect you?
The ultimate aim in implementing this new algorithm is to enhance the experience of the end-user, ensuring that the results displayed are more relevant in today’s on-line world in such a way that a mobile user will be able to see quickly if the site listed in the search result is mobile-friendly or not.
Therefore it is easy to deduce that if your website is not mobile-friendly it will suffer in Google’s search results and ultimately affect your rankings.
If you haven’t already done so try the Google Mobile tool to check if Google think your website is mobile-friendly. Here you can check pages or whole websites to see if they are optimised or not.
You may have already seen on Google searches on your mobile device the results show whether a website is mobile-friendly or not.
Mobile users mean business
So why are mobile-friendly responsive websites good for business.
Recent data shows that over 60% of users are unlikely to return to a website site they have not given them the desired experience, and around 40% stated that they would continue onto a competitor site.
This is hugely significant and a big reason why your website should be mobile-friendly as you will have undoubtedly lost out in business in the past and will continue to do so in the future unless you address the issue sooner rather than later.
An in-depth study by Nielsen 87% of mobile users revealed that they used their mobile devices for shopping activities such as searching for a product or service, price comparisons, holidays, travel, flights, and on-line shopping.
Having a seamless experience across all devices can have a big effect on the number of users that finally go through to make an on-line purchase.
There is some good news though as Google will be detecting page by page which means some sites have sections that are mobile-friendly and will be indexed as such.
This will provide you with some time to optimise the important parts of your website.
What can you do if your website is not mobile-friendly
Firstly test to see if your website is mobile-friendly by using the Google Mobile-friendly tool and see what recommendations maybe required.
If your site is an old design this could reflect negatively on your image and ultimately your business, upgrading your website to a new responsive future proof design makes sense and is good business practice if you are serious about your online business.
Please contact us for further details on how we can help you make your next move and have a successful and profitable online future.