In January of this year Google began improving the way the Chrome browser communicates with HTTP websites.
Google Chrome will mark any HTTP website which collects data via forms as “Not Secure” in two additional settings:
– when users enter data on an HTTP page, AND on all HTTP pages visited in Incognito mode –
What are HTTP websites?
When you fill out a form on a non-secure HTTP website the information you input is not encrypted between website and server and is open to manipulation by third parties.
Passwords and credit cards are not the only types of data that should be private.
Any type of data that users type into websites should not be accessible to others on the network.
Google Chrome will show the “Not secure” warning when users are required to type data into HTTP sites, for example via contact and enquiry forms.
It is logical to expect that all the top internet browsers will be using the “not secure” warnings as standard practice in the future.
Courtesy of Google – Read More
What are HTTPS websites?
Websites showing https:// ( the S stands for secure ) signifies that a SSL certificate is installed, providing encryption between website and server.
Google are placing ever greater importance in how they treat HTTPS:// websites, specifically in their search results, this signifies that secure websites are an important website ranking factor.
What is an SSL Certificate?
Making a website secure is achieved by installing an SSL certificate ( Site Sockets Layer ) on your web server.
Also referred to as a digital certificate, this authenticates the identity of a website providing secure encryption technology for user data input.
Why is this important?
Apart from the obvious benefits of securing user data, one of the most important aspects is the establishment of trust.
When a user lands on your website and receives a notice saying this website is “ Not Secure” it will undoubtedly put some people off entering your website.
Installing an SSL certificate will also act as an important ranking factor as Google favour secure websites.
SSL Certificates can usually be obtained via your existing hosting provider and other third party vendors.
They come in various sizes and pricing from the basic to Extended Validation Certificates ( EV SSL ) which show the green padlock and company name on the left-hand side of the browser bar.
Most of the trusted brands use EV—SSL certificates such as PayPal.
Please feel free to contact us if you would like further information on this subject.