So what is content marketing and why you should use it “ Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” As defined by the Content Marketing Institute, an authoritative resource on all…
You can have the best-written content on your website, but it’s bound to fail if it does not have good images. Articles with photos get 94% more traffic than those without them. 60% of the consumers consider contacting a business if an image shows up in their search results. Now that images are essential for…
Why Fresh and Updated Content Is Good for Your Website and SEO If you’ve ever visited a website and noticed the last blog post was from 2019, you probably wondered whether the business was still active. You’re not alone. Research shows that people naturally trust websites that look alive, current, and regularly updated. Fresh content…
WordPress Maintenance Tasks to Perform in your Spare Time Keeping your WordPress website running like a well-oiled machine is a vital part of website maintenance and can feel overwhelming at times. There are a lot of moving parts and different areas that you should keep on top of. 1. Backup your website on a regular…
Email marketing campaigns are still a very effective form of marketing and one of the most powerful ways to connect to your customers. Almost 80% of consumers prefer to receive a permission-based email over other forms of internet marketing. By following a few basic rules and strategies, your email marketing campaign can achieve excellent and…
8 easy steps on how to improve your website and outshine your competition So, you’ve come to the point that your website is in need of a revamp! It’s time to give it a fresh start in order to lure in new customers and prospects. So here are 7 effective ways on how to improve…
SEO tips to help your business in local searches Harness the power of the internet with these local SEO ( Search Engine Optimisation) tips, and you could reap the benefits of increased traffic, enquiries and sales. If most of your sales come from locally based customers, it makes sense to target them effectively with these tried-and-tested…
Responsive website design and what it can do for your business “Responsive website design” is a term that has taken the Internet world by storm. While the concept is very simple, the technicalities of building such a site can sometimes be more complex. It essentially refers to a website that can readily adapt to fit a…
Why is content so useful for effectively marketing your on-line business The internet has undergone vast changes since its inception, however, one subject that remains as relevant today as it has always done, that content is King. Around 30 Million pieces of new content is added to the internet each and every day, people spend…
So why is Facebook good for your business? Even if you are not a big fan of using Facebook you would be unwise not to leverage the power of the biggest social media platform in the world in some way to promote your business. » There are currently around 2.85 BILLION active monthly users on…
